‘Moi virundhu’: How Tamil Nadu’s traditional crowd-funding feast evolved over the years

In parts of central and southern districts, the traditional moi virundhu is a source of crowd-funding during hard times. A family feeds the community and is bestowed with cash gifts by invitees, a favour that is appreciated, recorded in ledgers, and returned, when there is an opportunity in the future. Today, with the help of technology, the event seems to have scaled past its modest origins

from The Hindu - Chennai https://ift.tt/31XcxZi